Big Chill’s 20th Anniversary
by Tom Cochrun • October 2008 • 8 Comments •
Set against a pristine clear water lake surrounded by native Indiana woodland, brothers of Iota-Alpha Zeta at Ball State University have, for the past 20 years, annually renewed the bonds of lifelong brotherhood.
The brainchild of Indianapolis advertising executive Ron Pearson (Ball State 1970), Big Chill Weekend has, since the late 80’s, drawn 1963-1973 era brothers from as far as both coasts on the weekend before Labor Day.
Hair has grayed or thinned, faces and waistlines reflect years of gravity, but the sparkle in the eye and the grip of brotherhood open memory portals and provide a script that embraces a lifetime of friendship. The Big Chill weekend has become a milestone in the lives of men who began their association in the chapter house at 710 Riverside on what, in those days, was called “pledge night.”
Golden Age
This year’s 20th annual event had additional significance as Iota-Alpha Zeta is in the midst of re-colonizing. As do most brothers, the Big Chill attendees regard their era as the “golden age” of Lambda Chi life at Ball State.
To be sure, there was strong academic performance, several intramural and state day athletic championships, a reputation of being “gentlemen” and an active list of sponsored events: Operation Suitcase, Freshmen Women’s Tea, Operation Kidnap, Bike-a-Thon and the hosting of conclaves.
Those “glory days” are relived and cemented with the new mortar of friendship, updates on jobs, children, tough passages, poignant moments, and joys of a life.
Shelf of Cups
Several years ago Pearson, who has practically converted a weekend lake home into a chapter house, instituted the tradition of “the shelf of cups.” Each brother who has attended a Big Chill weekend is given a commemorative cup and a space, labeled with his I-A number, on a row of shelves.
This year, as has happened twice before, in a solemn moment of remembrance and reflection a deceased brother was remembered and his cup was inverted. Eyes moistened and a deep sadness gripped the convivial evening as a regular attendee and former football standout Jim Pickett (Ball State 1969) was remembered. This was the first year in the history of Big Chill that Jim’s enthusiastic participation was absent.
For 20 years new artifacts of those earlier days are found and shared. Old “pledge book” copies of The Paedagogus, clothing, composites, and newspaper clips. Entrepreneur John West (Ball State 1968), known for almost 40 years as High Camera, has continued to document the gathering and produce more visual evidence that these aging men were once truly young.
Sharing the Bond
Much of the conversation centered on the efforts to re-launch Iota-Alpha after a four year hiatus. One of the regular attendees, John Schleeter (Ball State 1968) will serve as an advisory board member and acting chapter adviser. We shared discussion of the redefining value of the True Brother Initiative and the positive influence it will have on reestablishing the bond at Ball State.
As my little brother, attorney Ed Dunsmore (Ball State 1969), and I drove away, I reflected on the moving comments made by Judge Terry Means (Southern Methodist 1971) at this year’s General Assembly. Here is just one more outpost of a special bond, where men share their lives. We were there for each other in our youth, we shared in each other’s weddings, we console each other on the passing of our parents, and now we begin to carry each other to our final rest.
Until that final sunset though, we still gather for our yearly moment of joy and celebration of a bond. And in that moment, we all remember hope, youth, and the goal of a life well lived as men.

Dave Leathers Says:
October 2nd, 2008 at 4:01 pmWow! What a fantastic tradition!! Great to see the brotherhood at Iota-Alpha is alive and well even during those years without an active chapter. It gives the rest of us with dormant Zetas (Iota-Gamma, Fresno State) hope.
Jim Ridings Says:
October 2nd, 2008 at 4:41 pmGreat article! Poignant and well-written!! I love the “cup tradition.” Best of luck, and have fun at the reunions. Maybe I can be there sometime.
Jim Ridings Kappa Omega Zeta [Georgetown College, Kentucky] {1971 grad.}
david m sharpe Says:
October 2nd, 2008 at 5:08 pmExcellent article!This is brotherhood at its best.Best wishes for success,Iota-Alpha!I’m just the other side of I-69 if you need any assistance:)!
Rev.David M Sharpe(UAB’91)
Sigma Chi Zeta #195
Jim Cahill IA 591 Says:
October 2nd, 2008 at 6:26 pmI’ve been fortunate enough to attend 3 out of the last 4 Big Chill gatherings. I can’t begin to tell you how special they are….. Thanks brother Pearson for what you’ve done. It’s greatly appreciated by all!!!
donald ray IA 606 Says:
October 6th, 2008 at 11:29 amgreat article, i attended the “big chill” last year and it was indeed a gratifying time. i could not go this year; however, i and eagerly awaiting next
year. i will see you then.
Ron Barsh Says:
October 6th, 2008 at 3:37 pmI was unable to attend this year due to a family obligation, but I have very fond memories of past Big Chill’s!! Ron Pearson keeps the flame burning and it is a wonderful time–thanks and God bless Brother Pickett.
“R.B” I.A. 662
Erv Denig Says:
October 7th, 2008 at 10:05 amI’ve been reading all the brothers email’s but I don’t see many IA #’s in back in my day.(536) I sure would like to come to a Big Chill if there’ some old guys from the 60’s. Erv
Dean Fields Says:
October 8th, 2008 at 8:31 pmThe days of our lives are counted and numbered. But in those days the touchpoint of the Big Chill remains one of the foods for our souls. The Chill reminds me that we have something that cannot be manufactured or taken away - We were young together and are growing old in the company of friends. Thanks, Ron