Cross & Crescent

In the January 2008 issue of the Cross & Crescent, the Centennial logo contest was announced. Many great designs were submitted and all were greatly appreciated and deserved high praise. One submission stood out though. The submission by Robert Grove (Cincinnati 1969) was not only visually pleasing but had the deep meaning Lambda Chi Alpha has come to expect from our symbols. Like on our Coat of Arms, all components of the Centennial logo have significance.

What Do 100 Years Mean to Me?

100 years to me means that we have “arrived”. I can remember other fraternities on our campus always touting the fact that they had 100+ years of history, etc. and we didn’t. Well no longer! Lambda Chi Alpha has a tremendously unique and rich heritage of innovation and cutting edge concepts throughout our 100-year existence.

100 years to me means validation that the product of brotherhood we offer is genuine and transferable throughout the centuries. There are many fraternities who would say they are all about brotherhood, idealism, nobility of purpose and cause, but in my opinion, our Fraternity is truly set apart.

Lambda Chi Alpha has the solid foundation of the largest successful merger in North-American Interfraternity Conference history, the revolutionary concept to abolish pledge ship (our critics said our days were numbered), and the definitive True Brother Initiative. That’s some pretty hefty proof of the strength of our bond.

100 years means we are adaptable to the changing conditions of the college environment and not only still relevant, but still applicable to the lives of our alumni. What does 100 years mean to me? It means the light kindled by one man has been guarded and guided to hundreds of thousands of others successfully, and will continue to spread during the next 100 years!

David D. Leathers (Fresno State 1982), Master Steward and Oregon State High Pi

Cross & Crescent: Represents leadership as symbolized by the crest in our coat of arms.

Shield: Represents the protection of our history and traditions and is made up of two ordinaries representing the historic union of Lambda Chi Alpha and Theta Kappa Nu fraternities. The “2009″ charge denotes our centennial year and is strategically placed over both ordinaries.

Centennial Streamer: Represents the expanding circle of our brotherhood and denotes the unique commemoration for which this logo is designed.

Greek Letters: Lambda, Chi, and Alpha are rendered in a contemporary stylization that represents a solid dynamic future for our Fraternity.

Motto “A Century of True Brotherhood:” This component may appear appropriately with the logo where size and space allows, but is not considered an integral part of the logo itself. All integral design elements of the logo should remain unchanged to provide a unified visual focal point for our entire celebration. The motto may be moved to the right of the logo if accompanied by “Lambda Chi Alpha Fraternity”. This is used primarily for letterhead.

Official Usage

Throughout the Centennial year, chapters and alumni groups are encouraged to use the Centennial logo in mailings, web design and T-shirts. Centennial Logo guidelines are published to assist with usage, and a full Centennial graphics package is available for download.

In most instances you can select the appropriate version of the original digital files and use it “as is” in the production of Centennial Celebration materials.

Modifications of the original digital files (other than those already approved and provided) is discouraged because variations in the appearance of the logo will diminish the strength and consistency of its unifying effect as the visual focal point of the overall Centennial Celebration.

Logo versions listed are available in appropriate digital formats compatible with many computer applications that can accept vector based (.EPS) files. Rasterized versions should be used only as a last resort and only in 300+ dpi as the finished size.

Questions regarding the proper usage of the Centennial logo in instances not covered by these guidelines should be directed to Chris Barrick (cbarrick@lambdachi.org, 317-803-7321).

Thank you and congratulations to Brother Grove for his work on Lambda Chi Alpha’s Centennial logo.